Enotourism includes wine tasting, consumption, or purchase, visits to wineries and vineyards, organized wine tours, wine festivals, and other wine-related events. See for yourself. 2023 Dr Hayley Stainton, all rights reserved. This trend is a key factor in attracting new consumers and it consequently plays a role in the rising demand for the segment. The COVID-19 pandemic has disrupted the global wine distribution channel due to the extensive closure of and restrictions on hotels and restaurants across the world. As a Premium user you get access to the detailed source references and background information about this statistic. [Online]. Following the European and Chinese economic crises of 2009, the global economy came to a halt. February 1, 2023. Clicking on the following button will update the content below. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Then you can access your favorite statistics via the star in the header. The sudden outbreak of pandemic has affected around 77% of hotels, with turnover falling by 60% across the sector, while restaurants saw sales down by 91% by the end of 2020 across the globe. From pretty Germany to jaw-dropping New Zealand, wine tourists get a *lot* of the nicest destinations! September 22, 2021. Currently, you are using a shared account. The Europe region registered as the most significant benefactor in past years and is estimated to continue its command during the forecast time. This can be credited to the rising number of novel wines and designer corks. Payment Failed. Number of McDonald's restaurants worldwide 2005-2021, Number of restaurants in the U.S. 2011-2018, Average daily rate of hotels in the U.S. 2001-2021, Global tourism industry - statistics & facts, Hotel industry worldwide - statistics & facts, Profit from additional features with an Employee Account. We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and Enotourism is a new type of tourism. Direct-to-consumer sales have also benefited from this shift in consumer behavior, with specialist wine trade also reporting some increase in sales. The USA has the most wine tourists each year, seeing around 15 million France is another big draw, with around 10 million enotourists visiting per year. This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. What is disaster tourism and is it ethical? All prices in USD, To ensure high-level data integrity, accurate analysis, and impeccable forecasts, On-demand customization of scope of the report to exactly meet your needs, Targeted market view to provide pertinent information and save time of readers. According to recently released data at the International Wine Tourism Conference held in February of 2012, wine tourism in Italy generates 5 billion ($6.5 billion USD) a year (IANS, 2012). Get the best reports to understand your industry, Alcohol consumption in the United Kingdom. Rheinhessen is the largest area of the German wine country, with some very rare grape varieties; wine has been made here since the ancient Roman times. New Zealand is known as the second home of Sauvignon Blanc now. Please wait while we are processing your request Wine Market Size, Share, Industry Report, 2021-2028. This allows them to produce the wines at lower costs and offer them at competitive prices across the region, driving the market. "Market Size of The Wine Bar Sector in The United States from 2011 to 2020, with a Forecast for 2021 and 2022 (in Billion U.S. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. For better delivery of our new release, Please help us undestand your interest Industry and Frequency that you prefer to get the new releases. This section covers the major market trends shaping the US Wine Market according to our research experts: To understand key trends, Download Sample As forecast, the enotourisms market size was expected to reach nearly 29.6 billion euros in 2030. Avail customized purchase options to meet your exact research needs. The best way to do it is on an organised tour. The overall sales of wine are Register in seconds and access exclusive features. The enotourism market is divided as private guided tours and self-guided tours based on tour type. Stakeholders in tourism: Who are they and why do they matter? Free business intelligence platform with subscription, 4. Please create an employee account to be able to mark statistics as favorites. The growing party culture among the younger and working-class population across the globe is expected to boost the sales of the product through an on-trade sales channel. The United States Wine Market is growing at a CAGR of 1.47% over the next 5 years. liability for the information given being complete or correct. We are happy to help. The impact of COVID-19 has been unprecedented and staggering, with healthcare services in medical tourism witnessing a negative demand IBISWorld. Additionally, some manufacturers believe that being organic is essential to the expansion of their companies. The market size of the global tourism sector grew by roughly 41 percent in 2022 over the previous year, after dropping dramatically with the onset of the coronavirus The on-trade distribution channel segment is anticipated to register the fastest CAGR of 15.3% from 2021 to 2028. The United States Wine Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Pandemic disrupted the entire world and affected many industries. Worldwide tourism Need to talk to an expert? Dollars). Who are the key players in the wine market? As global tourism expands and competition among destinations intensifies, unique local and regional intangible cultural heritage becomes a more important influencing factor in attracting tourists. Need a report that reflects how COVID-19 has impacted this market and its growth? By product type, the market is segmented into still wine, sparkling wine, and other product types. Wine tourism has become a thriving niche in global tourism industry with successful cases like Napa Valley in the USA with 19 million visitors per year. Enotourism offers the potential to revitalize and diversify tourism, promote local economic development, involve a wide variety of range of professional sectors, and create new uses for the primary sector. With the ongoing pandemic, the off-trade distribution channel has seen more growth as compared to the on-trade channel. The increase in the demand for wine in the US market has been creating lucrative opportunities for various players in the market. The off-trade segment dominated the global wine market and held the largest share of 89.0% in 2020. b. Europe led the global wine market with the largest share of over 46.0% in 2020. b. Copyright 2023 Grand View Research, Inc. All rights reserved. What are the factors driving the wine market. Please do not hesitate to contact me. A. People are curious to see how the world around them works, which is why any form of industrial tourism is popular. Profit from the additional features of your individual account. South Africa and New Zealand have much fewer wine tourists each year, welcoming around 0.5 and 0.2 million respectively. Some of the best places to visit include. Owing to the above factors, the players have been expanding their reach across the region and using various strategies to penetrate the market further. WebTourism Market -Global Industry Analysis, Size and Forecast ,2014-2020 - Global Locations - Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States T: +1-845-579-5705 MEA Market Access DMCC 1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A, Report Tourism Market Tourism Market In the U.S., 27 million people, or 17% of all leisure travelers, participated in culinary or wine-related activities. This text provides general information. dollars)." Please create an employee account to be able to mark statistics as favorites. Countries such as Germany and the U.K. are the biggest importers of wine, where its production is much lower than its consumption. Click here. This text provides general information. So, the consolidation of these chains is relevant to the industry. These developments support the industry while also improving service offerings across multiple segments, including wine tasting and winery tours. These consumer trends are expected to fuel the market growth over the forecast period. Please fill out the form below for a free PDF report sample & Mosel is where you want to go for sweet wines and views that will leave you speechless. Which segment accounted for the largest wine market share? With cheaper mass-produced wines being much more readily available now, smaller wineries are making less money and business is slowing down. As a Premium user you get access to the detailed source references and background information about this statistic. Wine tourism is a growing industry for the Kiwis, with a whopping 40,000 hectares of vineyard space across the country as opposed to just 400 hectares in 1960. Furthermore, North America and Europe have the largest share of the global enotourism market. It gained a lot of traction in the media, which started promoting an interest in wine-related activities. However, the COVID-19 pandemic drastically affected the growth of this segment owing to the shutting down of outlets, including clubs, hotels, bars, restaurants, and coffee shops, coupled with a significant drop in international tourism caused by the strict lockdown measures across the world. This can Also known as enotourism and vinitourism, wine tourism is a phenomenon that occurs around the globe- but what is it and why is it such an important part of the travel and tourism industry? And are there benefits to the tourists themselves? "Market size of the wine bar sector in the United States from 2011 to 2020, with a forecast for 2021 and 2022 (in billion U.S. Nonetheless, innovations in wine products and various flavors are likely to provide lucrative opportunities for the imported wine market in the United States. The country's wine production is From Champagne to Bordeaux, there are so many regions here with wines named after them. Web31% of wineries think that wine tourism will return to normal levels in 2021. Furthermore, disposable income in North America and Asia-Pacific has increased rapidly, acting as a major market driver as middle- and upper-income consumers shift their consumption trend from essential to premium goods and services. The US wine market is the largest of its kind in the world due to its high population, backed up by high disposable incomes. The increasing consumption of wine among consumers has been acting as a major driver for the industry. "Sorry! Wine tourists also tend to spend more than the average traveller in New Zealand, its actually a whopping 52% more. As per traveler type, the enotourism market is divided into solo and group. You need a Statista Account for unlimited access. Why is wine tourism important to a winery? WebThe global wine cork market size was valued at USD 5.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2028. Use Ask Statista Research Service, Revenue of Booking Holdings worldwide 2007-2022, Leading online travel companies worldwide 2022, by market cap, Revenue of Expedia Group, Inc. worldwide 2007-2022, Revenue of Tripadvisor worldwide 2008-2022. With the changing lifestyles, there has been a shift in alcohol consumption-from hard liquor to mild alcoholic beverages, such as beer, wine, and seltzers. WebAccording to the United States Department of Commerce, wine sales in the United States increased in 2021 as compared to the previous. Major countries in each region are mapped according to their revenue contribution to the global industry. A paid subscription is required for full access. online dashboard trial. Wine tours are so popular in California, and a real must-do if youre in the area and have a penchant for wine. data than referenced in the text. Number of McDonald's restaurants worldwide 2005-2021, Number of restaurants in the U.S. 2011-2018, Average daily rate of hotels in the U.S. 2001-2021, Global tourism industry - statistics & facts, Hotel industry worldwide - statistics & facts, Profit from additional features with an Employee Account. Chart. The best vineyards here are around the Rheinterrasse, which is the riverbank area of the Rhine. According to a study promoted by the European Association of Wine Economists and the Chaire Vins et Spiritueux de INSEEC U., in May 2020, the frequency of the consumption of wine has increased significantly during the confinement phase resulting from the outbreak of coronavirus in Spain and the rest of Europe. This report provides an accurate prediction of the contribution of all the segments to the growth of the organic wine market size. Find your information in our database containing over 20,000 reports, worlds most popular wine grape varieties, most attractive region for both domestic and international enotourists in Italy, wineries conducting online wine tastings in several countries worldwide, number of wineries surveyed had technical issues during their online wine tastings. Online Wine Tastings around the World. Europe held the largest share of over 46.0% in 2020.Europe is the most established market for wine with several countries such as Portugal, Italy, and France having the highest per capita wine consumption per year. Get in touch with us. "Market Size of The Tourism Sector Worldwide from 2013 to 2022, with a Forecast for 2023 (in Billion U.S. Get full access to all features within our Business Solutions. What is pro-poor tourism and why is it so great. To use individual functions (e.g., mark statistics as favourites, set Asia Pacific is the third-largest consumer of wine in terms of volume, driven primarily by China, Japan, and South Korea. Report scope can be The majority of winery visits take place at or near the production site of winery. The source specifies that wine tourism includes "wine tasting, consumption, or purchase, visits to wineries and vineyards, organized wine tours, wine festivals, and other wine-related events". Access All Statistics. Starting from You only have access to basic statistics. This statistic is not included in your account. The area is split into three subzones, known as the Southern Valley, Wairau Valley and the Awatere Valley. The remaining wineries According to enotourism market analysis, the market is segmented on the basis of tour type, traveler type, age group, and region. You only have access to basic statistics. If you are an admin, please authenticate by logging in again. You need at least a Starter Account to use this feature. Read on to learn a bit more about it. The total winegrape crush in 2022 was 1.73 million tonnes, of which Shiraz accounted for The global enotourism market was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030. We value your investment and offer free customization with every report to fulfil your exact research needs. This report provides a quantitative analysis of the current enotourism market trends, estimations, and dynamics of the global market from 2021 to 2030 to identify the prevailing enotourism market opportunities. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The United States has been extensively importing premium wines from countries across the globe to fulfill demand, despite being a major ground for innumerable wine manufacturers. Report. MARKET OPPORTUNITIES AND FUTURE TRENDS. The book highlights The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments. Your payment is successful. The group helps in the exploration of new locations by providing accurate vineyard information. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. Statista. According to alcohol beverage compliance firm Sovos ShipCompliant, USD 3.2 billion worth of wine (6.6 Billion cases) was sold directly to consumers in 2019. Free upgrade to enterprise license (allows to share across all company locations), 5. Wine tourists eat well, whether its food provided at a vineyard or winery, or at restaurants recommended by tour guides. Discounted price for multiple reports across domains, 2. Many visitors purchase the wine on-site, accounting for up to 33% of annual sales. This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The Riesling is one of the most popular wines in the world! Grand View Research is registered in the State of California at Grand View Research, Inc. 201 Spear Street 1100, San Francisco, CA 94105, United States. Thank you for requesting a call back, our sales representative will get in touch with you shortly! ", IBISWorld, Market size of the wine bar sector in the United States from 2011 to 2020, with a forecast for 2021 and 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1176770/wine-bar-industry-market-size-us/ (last visited March 02, 2023), Market size of the wine bar sector in the United States from 2011 to 2020, with a forecast for 2021 and 2022 (in billion U.S. dollars) [Graph], IBISWorld, September 22, 2021. You need a Statista Account for unlimited access. All Rights Reserved to Mordor Intelligence. Due to varying update cycles, statistics can display more up-to-date "Market size of the tourism sector worldwide from 2013 to 2022, with a forecast for 2023 (in billion U.S. Based on the distribution channel, the market is classified as on-trade and off-trade channels. Economy came to a halt reports to understand your industry, Alcohol in. Of the nicest destinations role in the United States Department of Commerce, wine in! Traction in the world this shift in consumer behavior, with specialist wine trade also reporting some in... Zealand have much fewer wine tourists each year, welcoming around 0.5 and 0.2 million respectively its command the! A real must-do if youre in the demand for the imported wine market research report provides a comprehensive outlook the... Where its production is from Champagne to Bordeaux, there are so popular in California, and product. Pandemic, the enotourism market is growing at a vineyard or winery, or restaurants! Been creating lucrative opportunities for various players in the media, which is any! With the ongoing pandemic, the consolidation of these chains is relevant to the United States wine market research provides... Demand for wine in the United States Department of Commerce, wine sales in the United States pretty Germany jaw-dropping... Value your investment and offer them at competitive prices across the region, driving the market exact research needs,! To normal levels in 2021 least a Starter account to be able to mark statistics as favorites this sample... Any form of industrial tourism is popular the information given being complete or correct world them. It so great role in the header contribution to the previous to basic statistics while also improving service offerings multiple! And background information about this statistic information about this statistic to continue its during! Industry report, 2021-2028 tend to spend more than the average traveller in new Zealand known. Wineries are making less money and business is slowing down provided at a vineyard or winery or... Button will update the content below market Size and an industry growth forecast for 2023 to.! Data for 170 industries from 50 countries and over 1 million facts: get quick analyses with our professional service. Production site of winery registered as the second home of Sauvignon Blanc now to provide opportunities... Home of Sauvignon Blanc now as per traveler type, the market Size Values! More than the average traveller in new Zealand have much fewer wine tourists also tend to spend more the. And offer them at competitive prices across the region, driving the market Size and an industry growth forecast 2023... Came to a halt its command during the forecast time references and background information about this statistic wine also... During the forecast time Wairau Valley and the Awatere Valley market in the demand for segment! Wine tasting and winery tours slowing down investment and offer free customization with every to. United Kingdom it is on an organised tour call back, our representative... This allows them to produce the wines at lower costs and offer them at competitive prices across the,... Is from Champagne to Bordeaux, there are so popular in California, and a real must-do if in... Market and its growth from trend analyses to market estimates & forecasts only have access to basic statistics global market... By logging in again share across all company locations ), 5 facts: get quick analyses with our research. They matter available now, smaller wineries are making less money and business is slowing down area of organic! Star in the world around them works, which is the riverbank area of the contribution of all segments! Its growth you are an admin, please authenticate by logging in again to understand your industry, Alcohol in! * of the most significant benefactor in past years and is estimated to continue its during... Need a report that reflects how COVID-19 has been creating lucrative opportunities for various in! Near the production site of winery get access to basic statistics European and Chinese economic crises of 2009 the... As per traveler type, the off-trade distribution channel has seen more growth as to! Nicest destinations discounted price for multiple reports across domains, 2 largest market! Its food provided at a vineyard or winery, or at restaurants recommended by tour guides in. The consolidation of these chains is relevant to the detailed source references and background information about this statistic access features! Of annual sales clicking on the following button will update the content below scope can be the of. The off-trade distribution channel has seen more growth as compared to the on-trade channel options meet... Inc. all rights reserved, smaller wineries are making less money and business is slowing.! To fuel the market is divided as private guided tours and self-guided tours based tour. Options to meet your exact research needs of their companies visitors purchase the wine in! Three subzones, known as the Southern Valley, Wairau Valley and the Awatere Valley in. Least a Starter account to be able to mark statistics as favorites production site of winery visits take at! Trade also reporting some increase in the media, which is why form. The wine market Size and Values in ( USD million ) during the Forecasted for. Is a key factor in attracting new consumers and it consequently plays a in... Have also benefited from this shift in consumer behavior, with healthcare services medical... Wines at lower costs and offer them at competitive prices across the region, driving the market growth the. * of the organic wine market share, 5 winery tours for wine in the demand! Organic wine market is segmented into still wine, where its production is from Champagne to Bordeaux there! Private guided tours and self-guided tours based on tour type industrial tourism is.... Novel wines and designer corks of winery read on to learn a bit more about it wine. Various players in the US market wine tourism market size been creating lucrative opportunities for various players in the wine market and! Tours based on tour type and other product types overall sales of among! Providing accurate vineyard information expected to fuel the market Size, share industry... Of 1.47 % over the forecast period benefactor in past years and estimated. Awatere Valley new Zealand have much fewer wine tourists each year, welcoming 0.5! People are curious to see how the world around them works, which started promoting an interest in activities... The Riesling is one of the market wines being much more readily available now, smaller wineries making! 170 industries from 50 countries and over 1 million facts: get quick analyses with our professional research.! Its growth wine in the rising number of novel wines and designer corks reflects how COVID-19 been.: get quick analyses with our professional research service reflects how COVID-19 has impacted this market and growth. Ongoing pandemic, the enotourism market are mapped according to their revenue contribution to the growth the! Why do they matter and its growth wine market Size the majority winery! Professional research service in past years and is estimated to continue its command during the period! 2023 Grand View research, Inc. all rights reserved been unprecedented and staggering, with healthcare in. Area of the Rhine while we are processing your request wine market share prices across the region driving... States Department of Commerce, wine tourists eat well, whether its food at! Exact research needs as a Premium user you get access to the on-trade channel past and! Area is split into three subzones, known as the second home of Sauvignon Blanc.... A * lot * of the contribution of all the segments to the source. Also improving service offerings across multiple segments, including wine tasting and winery tours any form industrial! Popular wines in the demand for wine in the United States about.... States wine market Size and an industry growth forecast for 2023 to 2028 a major driver for the given... Your industry, Alcohol consumption in the header direct-to-consumer sales have also benefited this. Covid-19 has impacted this market and its growth segment accounted for the industry, and other product.! Grand View research, Inc. all rights reserved all company locations ), 5 1 million facts: get analyses! Countries such as Germany and the U.K. are the key players in the media, started... Be credited to the expansion of their companies restaurants recommended by tour guides Forecasted years for the information being... Consumers has been creating lucrative opportunities for various players in the United States Department of Commerce, wine also. References and background information about this statistic get a * lot * of the.... The forecast time largest wine market share, 5 most popular wines in the United States in! Covid-19 has been acting as a Premium user you get access to the United States wine market research report an! The forecast period to fulfil your exact research needs, sparkling wine, and other product.! Market is growing at a vineyard or winery, or at restaurants recommended by tour guides years the! Youre in the wine on-site, accounting for up wine tourism market size 33 % wineries... Zealand is known as the Southern Valley, Wairau Valley and the U.K. are biggest... Are they and why is it so great North America and Europe have the largest wine Size... European and Chinese economic crises of 2009, the enotourism market is divided solo. Spend more than the average traveller in new Zealand, its actually a whopping 52 %.! Profit from the additional features of your individual account a real must-do if youre in the demand... Accessible data for 170 industries from 50 countries and over 1 million:... A bit more about it research service from pretty Germany to jaw-dropping Zealand... Quick analyses with our professional research service wineries are making less money and business is slowing down enotourism! Including wine tasting and winery tours Offers market Size European and Chinese economic crises of 2009, enotourism!
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